From a Small Seed to a Global Forest:

The inaugural ITB in 1966 showcased the products and services of just nine exhibitors from five countries. Today, the event boasts a sprawling exhibition space, welcoming close to 10,000 exhibitors from an impressive 181 nations. This transformation reflects the ever-growing diversity and dynamism of the global travel industry, bringing together a multitude of players under one roof.

Evolution Beyond Size:

While size signifies its success, ITB Berlin’s evolution extends far beyond mere numbers. Over the years, the event has transformed into a comprehensive industry marketplace. It caters to various travel segments, from established players in traditional markets to high-growth niche sectors catering to evolving travel trends. This adaptability ensures that ITB remains relevant and continues to serve as a crucial platform for innovation and collaboration within the travel industry.

Adapting to a Changing World:

Throughout its history, ITB Berlin has demonstrated a keen awareness of the external factors that shape the travel landscape. Global events, like the moon landing in 1969, sparked dreams of space tourism, while the fall of the Berlin Wall in 1989 opened new travel possibilities for millions. ITB has consistently reflected these evolving realities, offering a platform for discussing and navigating the ever-changing world of travel.